PMG Print 2.0

A guaranteed, lasting return between two print numbers

The advertising market is changing rapidly.
Advertisers today expect more than a one-time publication in one medium. They want multimedia advertising with more measurability, more reach, more repetition and more impact.

Print remains a particularly strong medium in this regard. It stands for credibility, trust and attention.
But one publication moment on paper is no longer enough.

This is why PMG introduces Print 2.0.
A renewed advertising concept that allows print to also live on digitally over time and guarantees a lasting return with every placement between print issues.

Print with continuity

At PMG, we consciously choose quality and upscale trade magazines with strong content and a premium appearance.
Our titles appear several times a year in print, but also reach their readers continuously through daily or multi-weekly newsletters.

Print 2.0 combines the best of both worlds:
the authority of print with the rhythm of digital.

What is Print 2.0?

With Print 2.0, your ad doesn't stop at publication in the magazine.

Every print ad appears:

• in the physical magazine;
• and automatically digitally in the newsletter, with the same specialized target group.

So your advertisement remains visible between two print issues, via our newsletters, as long as the last print issue is current.

Result: a lasting return between two issues.

How does Print 2.0 work?

1. Publication in the trade journal
   Your ad appears in the print edition of one of our 40 specialized trade magazines.
   
   
2. Automatic digital renewal
   After publication, your advertisement is automatically continued in the newsletter.
   Readers of our newsletters will also see the ads from the most recent print issue there.
   
   
3. Automatic rotation for maximum visibility
   Ads rotate automatically in the viewer, every 7 seconds.
   This way, you create multiple contact moments with the same target group, without extra work, without additional creation and without extra costs.
   
   

From placement to continuous return

Every trade magazine is published in print two to several times a year.
Between editions, your ad remains digitally visible through our daily or multi-weekly newsletters.

• A defined campaign duration, determined by the rhythm of the trade magazine.
• No additional material required.
• No additional complexity.

Your ad continues to pay off until the next issue appears.

Additional flexibility within Print 2.0

PMG Print 2.0 is deliberately modular and offers multiple entry options, tailored to the advertiser's budget and goals.

• Digital-only ads
  Advertisers who do not wish or cannot foresee placement in the print magazine can opt for a digital-only ad.
  These ads appear exclusively in the newsletter and benefit from the same reach, target audience and frequency.
  
  
• Vertical video
  In addition, advertisers can also bet on vertical video.
  These videos follow the vertical format familiar from Instagram reels or TikTok videos, but are shown within a professional b2b context in our newsletter.
  
  Vertical video is ideal for:
  storytelling in motion,
  product or service demonstrations,
  additional visual impact within the reading experience.

Again, the same logic applies: visibility between issues, with automatic rotation and repetition.

Why Print 2.0 works

B2b decisions are rarely made after a single contact moment. They require repetition, trust and presence at the right time.

Print 2.0 combines those elements in one formula:

• Trust & authority from print
  Your ad is in a physical trade magazine that professionals consciously read and keep.
• Continuous reach through newsletters
  Your brand remains visible between print issues, in a medium that is accessed daily to multi-weekly.
• More impact without extra effort or cost
  Your existing ad continues to work, without new formats or additional creation.

Next level advertising, simply applied.

PMG Print 2.0 in one sentence
A print ad - or digital ad - with a lasting return between issues.