PAPER SHOW 2021

GOES 'ON THE ROAD'

Starting from 15th January until February 2021, Bosta is organising 'Paper Show ON THE ROAD' as a full-fledged alternative to the annual, 'physical' fair and 'high mass' of the industry's association. With professional magazines Script, Kiosk and Retail, Professional Media Group (PMG) offers a unique communication campagne for you to again be able to communicate your novelties and promotions to office supply and paperware buyers.  

PROFILE YOUR BRAND DURING 'Paper show on the road'

In order to connect your brand to your target audience at the right time, within the right context, using the right content, Professional Media Group offers several options in order to participate in 'Paper Show ON THE ROAD''s communication campagne. Enjoy the package deals NOW! 

MEDIA

The campagne combines print with online and includes:
- an online participants' plaza 
- a special series of online magazines  
- and an extended special in the printed magazine 

Reach 

The campagne is aimed towards office supply and paperware buyers and is able to reach this target audience through the following titles: 
SCRIPT (office supply business) + RETAIL (department stores) + KIOSK (newspaper store)

• ONLINE: 27.675 contacts
  online magazines Script + Retail + Kiosk
• PRINT: 7.600 readers
  professional magazine Script

Total reach: 35.275 contacts

Means

Your brand on the participants' plaza

The 'Paper Show ON THE ROAD' participants' plaza offers a complete, classified overview of al participating partners, including a link to their website or online product presentation. The traffic towards this plaza is generated by a tile on the homepage and through an item in the online magazines Script, Kiosk and Retail. 

Mentions on the participants' plaza offered by Bosta 
Bosta offers all 'Paper Show ON THE ROAD' partners a basic mention on the online participants' plaza. As a supplier, you will be included in the plaza by means of a 
LOGO or PHOTO + TITLE + LINK

ON THE ROAD PLAZA

online Product presentation IN a special series of online magazines

online reach: 27.675 contacts 8.302 guaranteed views 
online magazines: SCRIPT + RETAIL + KIOSK

For six weeks, between January-February 2021, each product category will receive a special online magazine, presenting the different products participating in 'Paper Show ON THE ROAD'. 

PLANNING and THEMES of this series of special online magazines:
14/01/2021 Stationery 
21/01/2021 Office supplies
28/01/2021 Paperware
04/02/2021 Hobbies and crafts
11/02/2021 Greeting items
18/02/2021 Office machines 
25/02/2021 Leatherware and school bags 

Fully place your product in the spotlight by means of an online product presentation
This online product presentation captures the essence of your product as inspiring and problem-solving content. The promotional voucher can be linked to your product presentation, simply by offering it as a downloadable item. The product presentation is drawn up entirely based on the textual, video and photographic material you have provided and is published on our professional websites.  
TEXT + PHOTO + VIDEO + DOWNLOADABLE ITEM

EXAMPLE ONLINE PRODUCT PRESENTATION
Any traffic to your online product presentation is controlled via an item in the online magazine and includes 
TEXT+ PHOTO + LINK
(text= max. 250 characters)

EXAMPLE SPECIAL ONLINE MAGAZINE

ADVERTORIAL IN THE PRINTED MAGAZINE'S SPECIAL 

print reach: 7.600 readers | 4.180 guaranteed views
printed magazine: SCRIPT

The January edition of the professional magazine Script will revolve entirely around 'Paper Show ON THE ROAD' and additionally highlights the participating suppliers' novelties. A total of 4.750 copies are sent to the entire target audience and 300 copies are distributed to the fair visitors through the Paper Show Box. 

Optimise your participation by being visible not only online, but in print media as well 
The text, photos and promotional voucher of the online product presentation can be perfectly recovered for publication in Script's special printed edition. Videos are automatically converted into a QR code. Another option is to underpin your novelties in print by means of an advertorial. 

1 page ADVERTORIAL OR 1 page ADVERTISEMENT

EXAMPLE SPECIAL PAPER SHOW PRINT MAGAZINE